Graphics spanned across shop window displays, in-store collateral, lanyards, flyers, etc.
One booth is based in London's Esprit edc flagship store and the other toured the UK in an Airstream trailer (below left). To see screamers videos follow the link at the bottom.
You Scream is a video booth that recorded peoples' screams. Screamers with the highest votes online won tickets to the MTV EMA's.
FINAL PITCH - The colours and the glow effect were kept but instead of soundwaves, solid lines that resemble flourescent layers of lights zig zag in the background in order to harmonize with this year's MTV EMA's logo (above).
FIRST PITCH - Illustrations by Chonsak Prasatsak.
The above is part of the first pitch. The client was in Germany so to bring the pitch to life, the ideas were drawn on 2 meter landscape posters. In effect they rolled out and the client was visually walked through the ideas. To see all three posters, and zoom in on campaign elements, please download the pdf at the bottom.
The above is part of the first pitch. The client was in Germany so to bring the pitch to life, the ideas were drawn on 2 meter landscape posters. In effect they rolled out and the client was visually walked through the ideas. To see all three posters, and zoom in on campaign elements, please download the pdf at the bottom.
Esprit edc was one of this year's MTV Europe Music Awards' main sponsors and required a logo and brand for their presence at the event. The campaign spanned over three pitches.
SECOND PITCH
In collaboration with Spencer E. Holtaway
Inspired by soundwaves, vector lines glow in the background and the sound signature of the letters 'edc' runs along the bottom. In this pitch, elements from the previous pitch were treated with the new art direction.
In collaboration with Spencer E. Holtaway
Inspired by soundwaves, vector lines glow in the background and the sound signature of the letters 'edc' runs along the bottom. In this pitch, elements from the previous pitch were treated with the new art direction.