Alan Fletcher singing a song about gas safety on BBC Radio 1 with Jo Whiley
Online traffic drivers: MPUs, skyscrapers,banners
Promotional flyers driving students to the Facebook group and online competitions.
Facebook's Video Theater application housing Alan Fletcher's 'Top Tips to Gas Safety' videos.
National grid wanted to make students aware of CO (Carbon Monoxide) poisoning from gas leaks in student housing. To target the audience, we created the National Grid Student Union campaign fronted by Alan Fletcher (Neighbours' Dr. Karl Kennedy) and saw it pan across radio and online through Facebook groups.